“We’re confident in the size and growth of the market here. Indonesia could be our largest market in the future,” said Dan Balmer, Rolls-Royce general manager for Asia Pacific.
Indonesia is currently the second top market after Singapore for Rolls-Royce, which recently rolled out its most powerful car — the two-door coupe Wraith.
“In overall potential, we are confident about this market in the longer term. There’ll be bumpy roads, but Indonesia’s potential will become larger than Singapore,” he said.
The Most Dynamic and Powerful Rolls-Royce in History
Equipped with a twin-turbo and 6.6-litre V12 engine, the two-door coupe Wraith is being touted as the most powerful Rolls Royce ever.
Balmer declined to comment on how much the model would be sold for in Indonesia and how many units the firm aimed to sell. But in Europe, the car sells for as low as €245,000 (US$332,500), while in Singapore it is priced at S$1,258,888 ($1.01 million) and in India at 46 million rupees ($743,800), Reuters reported.
With the exception of its chassis, every Rolls-Royce is made by hand at its Goodwood plant in the Sussex Downs region in the southeastern part of England. Vivek Vaidya, Frost&Sullivan deputy president for automotive and transportation practices in the Asia Pacific, said that strong economic performance in Indonesia would continue to boost demand for ultra-premium cars. However, the country did score rather low when it came to infrastructure and general sense of security compared to its regional neighbors, particularly Singapore, which might disrupt its outlook.