Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. On the other side we have, anti-tobacco ads that are the response to the moves of tobacco industry’s marketing campaigns. Anti-tobacco advertisements generate fear or sadness by showing the diseases caused by smoking are more effective in reaching youth, compared to ads that are funny and entertaining or focus on what is or isn’t cool.
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